, Columnist
Pregnant Women Have No Choice But to Wear Ugly Clothes
The maternity clothing market is one huge failure for designers, retailers and, most important, expectant mothers.
“Mommycore” fashion.
Photographer: kumacore/Moment RFThis article is for subscribers only.
When I became pregnant, I figured plenty of things were going to get harder as my belly grew bigger, such as getting a good night’s sleep or sticking to my workout routine. One thing, however, I did not anticipate: how infuriatingly difficult it would be to find a half-decent outfit.
A year ago, I believed the conventional wisdom that maternity clothes have vastly improved since my baby boomer mom and Gen-X cousins were pregnant. Now that I’m shopping for a third-trimester baby bump, I realize my faith was misplaced.