Being Good Enough Isn't Good Enough For Picky Gamers
French gamemaker Ubisoft is hurting itself by plowing ahead with its strategy of releasing half-a-dozen titles a year when players are specializing in few games.
Gamers take it one bad guy at a time.
Photographer: Jonathan Alcorn/Video games usually give you infinite attempts to fail and respawn when trying to pass a level. Ultimately, though, you’d rather succeed at the first attempt. And the more time you spend playing just a handful of different games, the better you’ll get at them.
That’s much like the gaming industry itself. If Ubisoft Entertainment SA’s latest flagship title proves to be a flop, the French company can try to fix any problems with downloadable software updates over the subsequent months. But it’s still better to get everything right the first time around.