How Bowling Alleys Made a Comeback
Better technology and pricey cocktails have sparked a bowling industry revival.
Bowling’s cool again. Just ask Kim.
Photographer: Astrid Stawiarz/Getty ImagesIn the late 1970s, just over 9 million Americans belonged to bowling leagues. As of 2017-2018, 1.34 million did. This decline has been much discussed, with political scientist Robert D. Putnam’s famous 1995 essay and 2000 book “Bowling Alone” citing it as a symptom and cause of “declining social capital” in the U.S. due to the “social interaction and even occasionally civic conversations over beer and pizza that solo bowlers forgo.”
Putnam admitted in the book, though, that “only poetic license authorizes my description of non-league bowling as ‘bowling alone.’” Instead, bowling was shifting from something that blue-collar workers did after their shifts to something that kids did at birthday parties and adults as part of a night out with friends.
