Shira Ovide, Columnist

Twitter’s Growth Sags, But That Wasn’t the Worst Part

Something’s wrong when a company takes a financial hit because it can’t continue to violate users’ trust.

What does doing the right thing cost? Three percentage points in revenue growth.

Photographer: Chris Ratcliffe/Bloomberg 

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Something doesn’t smell right at Twitter Inc.

The company on Thursday blamed a lower-than-expected rate of third-quarter revenue growth, and a disappointing sales forecast for the current quarter, in part on “bugs” in one of Twitter’s types of advertisements and to errors Twitter made to use people’s personal information in ways they didn’t expect.