Andrea Felsted, Columnist

Do Your Gucci Loafers Make You Feel Ashamed?

"Flight shame" has stopped people flying because of the environmental damage. Young shoppers may shun luxury goods for the same reason.

October 4, 2019 at 6:35 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

What’s the Swedish for shoe shame? — What’s the Swedish for shoe shame?
Photographer: Daniel Zuchnik/Getty Images North America

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“Flygskam” (or flight shame) has made some people too embarrassed to fly because of the damage to the planet. Might fashion be the next business to suffer as consumers put on their environmental hair shirts?

Bernard Arnault, chairman of luxury behemoth LVMH Moet Hennessy Louis Vuitton SE, has criticized the 16-year-old climate activist Greta Thunberg as being “demoralizing for young people.” She’s probably a bit of a downer for him too.