Tim Culpan, Columnist

SoftBank's Eyes Wide Shut Just Won't Work Anymore

Masayoshi Son was happy to gloss over problems at WeWork. Oversight will need to improve if he wants investors to keep the faith.

September 23, 2019 at 7:58 AM UTC

By Tim Culpan

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

See no evil.
Photographer: Akio Kon/Bloomberg

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They built him up. And now they want to bring him down.

SoftBank Group Corp.’s sudden turn against WeWork CEO Adam Neumann highlights how the Japanese conglomerate has wielded far more dollars than sense in its investment strategy. Officials tied to SoftBank want Neumann to step down as CEO, according to reports over the weekend.