, Columnist
What Will Fill the Gap?
Under CEO Art Peck, the retailer has struggled to make some tough choices — and to get the right mix of merchandise.
Not a good sign.
Photographer: Bloomberg/BloombergThis article is for subscribers only.
Gap Inc. offered a first glimpse Thursday of how it aims to proceed once it splits its retail empire in two. The upshot: Do not expect a return to glory at its namesake chain any time soon.
After Old Navy becomes a standalone business, the new company, which will include the Gap, Banana Republic, Athleta and smaller brands, will face a difficult set of challenges. Some of these are the result of the bleak retail landscape — but several are of its own making.