Shira Ovide, Columnist

Facebook Feels the Pinch of Privacy

Restrictions on data harvesting naturally mean the company will make a little less money.

The unstoppable growth machine sputters a bit without an unlimited flow of personal details.

Photographer: Lionel Bonaventure/AFP/Getty Images

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It’s easy to believe that Facebook Inc. is an unstoppable advertising force built on pervasive human surveillance and that meek regulatory or legislative efforts do nothing to stop it.

Despite those concerns, the privacy reckoning for Facebook and the rest of the internet is denting the company’s ad machine.