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Opinion
Shira Ovide

Roll Back Internet Data Collection. Start With Facebook.

It’s time to put roadblocks on history’s largest human-tracking scheme.

People should have a choice to truly opt out of pervasive surveillance.

People should have a choice to truly opt out of pervasive surveillance.

Photographer: Justin Sullivan/Getty Images

Nothing that happened Wednesday will satisfy Facebook Inc.’s critics. The U.S. Federal Trade Commission, the nation’s chief consumer privacy watchdog, hit Facebook with a $5 billion fine for violating promises to better protect personal information.

This FTC action kicked off after revelations that a politically connected consulting firm obtained information from tens of millions of Facebook users without their explicit permission. That and other eyebrow-raising privacy missteps or creepy data sharing started an overdue reckoning about how Facebook and other internet companies collect repositories of information on what people do and where they go and too often play fast and loose with that data.