Andrea Felsted, Columnist

A Flatter Fevertree Makes a Smoother M&A Tipple

Valuations have come back down to earth. The company’s not cheap, but it could be cheap enough for a buyer

July 23, 2019 at 10:13 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

What next for the G&T?
Photographer: Star Tribune via Getty Images/Star Tribune

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Ever since the U.K. voted to leave the European Union, Brits have been reaching for the gin and tonic. Now, maybe not so much.

Fevertree Drinks Plc has ridden the wave for premium spirits, selling its classy mixers to a new generation of drinkers. But in its home market, the growth that propelled the company to a peak market capitalization of 4.6 billion pounds ($5.7 billion) last autumn is slowing.