, Columnist
Amazon Shopping Is Easy. Browsing Is Agonizing.
The e-commerce giant can be clueless about guiding people who aren’t sure what they want, or if they care a lot about how a product looks or works.
Lady Gaga has her work cut out for her.
Photographer: Frazer Harrison/Getty Images
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Amazon.com Inc. scored a big victory this week when pop star Lady Gaga said she would sell her new line of cosmetics exclusively on the company’s e-commerce mall.
The deal also shines an uncomfortable light on another category of Amazon shopping that can be frustrating.