The Internet Is Everywhere, But Internet Jobs Aren’t
The industry sector that includes Google and Facebook concentrates most of its employment in a handful of counties.
You don’t need a big map to find these jobs.
Photographer: David Paul Morris/Bloomberg
The internet was supposed to render geography irrelevant.2 But the corporations that dominate the internet have turned out to be remarkably concentrated, geographically speaking. In internet publishing and web search portals, a somewhat ungainly but very important North American Industry Classification System category, 58% of all U.S. jobs in December could be found in just five counties, and more than 70% in the top 10.
The location quotient is a measure of how concentrated an industry is in a particular place — a quotient of 1 means it’s right at the national average — and the location quotients in the above table make clear that this particular industry is heavily concentrated in the top five counties, especially the three bordering San Francisco Bay. In San Mateo County, home of Facebook Inc., one is about 30 times more likely to encounter an internet publishing and web search portal employee than in the country in general. Just to the south in Santa Clara County, the heart of Silicon Valley and the home of Google and its corporate parent Alphabet Inc., it’s 27 times more likely. Just to the north in San Francisco County, home of Twitter Inc. and Pinterest Inc., it’s 13 times more likely. The Bureau of Labor Statistics actually didn’t release fourth-quarter San Mateo County data for the sector, presumably because it was so dominated by Facebook that this would amount to disclosing private information, so I backed out the numbers using metropolitan-area data and a little elbow grease. The BLS did release San Mateo County numbers for the third quarter, and the employment total and location quotient were close to those I came up with (the average weekly wage was higher, at $8,872), so I don’t think this was much of a stretch.