Brooke Sutherland, Columnist

Boeing Gets a Big Win, But at What Cost?

A major order for its beleaguered 737 Max jet is a show of faith that it may not yet deserve.

June 18, 2019 at 6:01 PM UTC

Brooke Sutherland is Bloomberg News' Boston bureau chief and writes the Industrial Strength Newsletter. She was previously a Bloomberg Opinion columnist covering deals and industrial companies and an M&A reporter for Bloomberg News.

Not quite clear skies ahead.
Photographer: Luke MacGregor/Bloomberg

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Boeing Co. just got a big vote of confidence, but it still has much to prove.

The commercial-jet maker on Tuesday announced a surprise order for its 737 Max jet – the first since the top-selling aircraft was involved in two fatal crashes that prompted regulators around the globe to ground it and sparked a full-blown crisis for the company. British Airways owner IAG SA signed a letter of intent for 200 of the planes at the Paris Air Show, with IAG CEO Willie Walsh saying he “would get on board a Max tomorrow.”