Apple’s Developer Conference Glosses Over Developers
Words for app makers: 79 seconds. Words for the company: 2 hours, 16 minutes.
Enough about you. Let’s get back to the company.
Photographer: Justin Sullivan/Getty Images
Apple Inc.’s worldwide developer conference revolves around — you guessed it — developers. Since Tim Cook became chief executive officer of Apple and master of ceremonies at the annual rite known as WWDC, he tends to kick off each conference by boasting about the millions of entities large and tiny that make apps for Apple products.
On Monday, Cook opened the conference by talking about developers for the first 79 seconds of his on-stage time, by my stopwatch. “We are so inspired by the millions of incredible Apple developers around the world,” Cook said. “You make the world a better place, and that is why we’re here this morning.”