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Shira Ovide

Bing’s Not the Laughingstock of Technology Anymore

It still pales in comparison to Google, but it generates nearly three times the advertising revenue of Twitter.

Steve Ballmer was wrong – and right – about Bing.

Steve Ballmer was wrong – and right – about Bing.

Photographer: Daniel Acker/Bloomberg

 I’d like to share birthday wishes for one of the most ridiculed technology products ever. This week in 2009, Microsoft Corp. rebooted and renamed its failed effort to counter Google’s search engine as Bing. It was not a great start. 

Steve Ballmer, chief executive officer of Microsoft at the time, shouted “BINGGGG!” at a technology conference to introduce his revamped service. Microsoft marketing materials referred to Bing as a “Decision Engine.” Get it? Google was where people searched for things, but Bing was for finding answers. It was all a little sad.