Uber Eats Needs to Deliver More Than Ever
Its explosive growth is crucial at a time when Uber’s largest business, ride hailing, is slowing.
An important growth engine for Uber.
Photographer: Simon Dawson/Bloomberg
Uber Technologies Inc. is many things: a ride-hailing company, a gig economy beneficiary, a symbol of Silicon Valley’s venture capital largess (and excesses), to name just a few. But Uber has yet another less-discussed identity that, in these early days after its public market debut, should figure significantly in your perception of its prospects.
Through its Uber Eats food delivery business, Uber is now a business-to-business services company for the restaurant industry. And maintaining its lofty valuation will depend in part on how well it does catering to their needs and adding value to their businesses.