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David Fickling

Boeing’s 737 Max Defense Is a Textbook Mess

Quibbling over the meaning of “safety feature” adds to a litany of errors.

Information is critical in a crisis.

Information is critical in a crisis.

Photographer: Dimas Ardian/Bloomberg

For decades, business schools have taught Johnson & Johnson’s handling of its 1982 Tylenol scandal as a textbook example of good crisis management.

In the future, we can expect Boeing Co.’s treatment of its two 737 Max crashes to join the syllabus — as an example of what not to do.