, Columnist
Lululemon’s Grand Ambitions Are Within Reach
It has identified key drivers of growth to reach aggressive annual sales targets.
Pants are Lululemon’s most effective tool for acquiring customers.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
It’s a testament to the strength of Lululemon Athletica Inc. that this is how I’d summarize its new medium-term strategic plan: It is extremely ambitious and yet plenty achievable.
At the athletic apparel retailer’s investor day on Wednesday, its first since 2014, executives outlined bold financial targets, including annual revenue growth in the “low teens” for the next five years. That’s a blistering pace, but it’s not unrealistic because the company is counting on the right pieces of the business — men’s and international — as key drivers of the growth.