Andrea Felsted, Columnist

Zalando's Return to Fashion Could Just Be a Fad

The online clothing retailer reported a surprisingly strong first quarter, but faces an uphill battle to keep the good news coming.

April 16, 2019 at 10:59 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Can it last?
Photographer: Matthias Nareyek/Getty Images Europe

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One pair of pool sliders doesn’t make a summer. The same goes for the unexpected good news at Zalando SE.

The German online fashion retailer on Tuesday reported a profit for the first quarter. It didn’t give a figure, except to say earnings before interest and tax were in the single-digit millions of euros. That defies expectations for a 10 million-euro ($11.3 million) loss, according to the consensus of analysts surveyed by the company.