, Columnist
Amazon’s Solution to Its Grocery Mess Is More Groceries
Only the e-commerce giant can get away with such a scattershot approach.
What’s another food experiment?
Photographer: David Ryder/Getty Images
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If a conventional company wants to experiment in an unfamiliar industry, it might create a small working group, make a tiny number of products, test what works and slowly expand if its approach catches on.
Amazon.com Inc. is not a conventional company.