TV Streaming Apps Can Learn From The Love of Free Shipping
As online shoppers continue to choose free delivery over faster shipping, it’s food for thought for the media industry.
An e-commerce takeaway for the streaming crowd.
Photographer: Matt Cardy/Getty Images
As media giants such as Walt Disney Co. and AT&T Inc. devise subscription plans for new video-streaming products aimed at challenging Netflix Inc.’s supremacy, the retail industry can offer some advice: Don’t underestimate the power of “free.”
Media companies are grappling with how much content to provide on their new video apps and how to price these new services. Disney is creating a cut-rate version of Netflix exclusively for fans of its Pixar, Marvel and Star Wars franchises. AT&T says its app will have a range of subscription prices to watch on-demand content from its HBO, Turner and Warner Bros. libraries. Depending on whether you’ll tolerate ads, CBS Corp. charges a monthly rate of $5.99 or $9.99 for CBS All Access. There are an array of other paid services as well.