, Columnist
Hold the Applause for Snapchat
Not performing terrible is not the same as performing well.
Stability is a start, not a goal.
Photographer: Christophe Simon/AFP/Getty Images
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The word of the moment for Snapchat is stability. That seems a tad overstated.
Evan Spiegel, CEO of parent company Snap Inc., essentially declared Tuesday that a year of tumult is over. (Maybe it’s two years of tumult?) The company stopped losing users in the fourth quarter, and Snap said the figures probably wouldn’t get worse in the three months ending in March. That’s good, but it feels odd for a company that’s supposed to be in rapid growth mode to crow about not shrinking.