Elisa Martinuzzi, Columnist

Gundlach’s Tweet Hits SocGen Where it Hurts

CEO Frederic Oudea needs to do more than cut costs.

CEO Frederic Oudea.

Photographer: Marlene Awaad/Bloomberg
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Bond king Jeffrey Gundlach may not have meant what he said when he tweeted that Societe Generale SA’s Frederic Oudea was running the bank into the ground after making the wrong decisions 10 years ago. But however intemperate his comment was, it will only add to the pressure growing on the French lender’s chief executive officer.

It’s not clear which of Oudea’s strategic calls Gundlach has taken issue with. And it’s hard to sustain that Societe Generale’s viability is in question, as it was when Oudea took over as CEO. After another tweet about the tax he pays, the billionaire investor said he will delete his Twitter account, blaming “suspicious activity,” without elaborating.