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Tara Lachapelle

2019 Horoscopes for All Your Favorite CEOs

A Bloomberg Opinion look at what’s in the stars for some of corporate America’s biggest stars.

What’s your sign?

What’s your sign?

Photographer: Joseph Eid/AFP/Getty Images

From succession planning and digesting megamergers, to repairing embattled businesses and learning from #MeToo-related scandals, 2019 is set to be a consequential year for the heads of some of the most iconic American companies. We’ve scanned the stars for clues to what lies ahead for a select group of them based on their zodiac signs. What follows is our third annual compilation of CEO horoscopes:

Capricorn, your best quality is pragmatism. It’s a trait that can make you seem cold, but some decisions — like reshaping General Motors for the future — require practicality. In 2018, you chose to shutter several U.S. plants in a shift away from sedans and hybrid cars, in favor of higher-margin SUVs and a bet on fully electric vehicles. The move will cause pain to those working-class communities, and since it runs counter to President Donald Trump’s rhetoric about restoring manufacturing jobs, you knew it would instigate a Twitter tirade. But you also know that for GM to remain a leader and survive the next potential recession without another bailout, this is what it must do. It’s not enough, though. Investors show little faith in the long-term earnings prospects of U.S. automakers, and the $6 billion in annual savings you project from the plant closures probably isn’t enough to truly transform GM. Meanwhile in China, the electric-car market is booming, but the Chevy Bolt isn’t. You must work faster to get costs under control and pursue a profitable electric-vehicle strategy unencumbered by White House bluster and an outdated image of GM.