Cass R. Sunstein, Columnist

Best Movies of 2018 (From a Behavioral Economics Point of View)

“Becon” winners exploit the illogic of human psychology to strong dramatic effect.

December 28, 2018 at 1:30 PM UTC

Cass R. Sunstein is a former Bloomberg Opinion columnist. He is the author of “The Cost-Benefit Revolution” and a co-author of “Nudge: Improving Decisions About Health, Wealth and Happiness.”

The upside of overconfidence bias.
Photographer: John Phillips/Getty Images

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The Oscars were first presented in 1929. The Behavioral Economics Oscars, known throughout Hollywood as the Becons, did not appear until 2012. But as the iPhone is to the rotary phone, and as Lady Gaga is to Dean Martin, so are the Becons to the Oscars.

After months of careful deliberation, the top-secret committee has finalized its choices. Here are the Becons for 2018: