, Columnist
The Power of Nickelodeon’s Miniature Fans
Would you take “Paw Patrol” away from a 4-year-old?
Must-see kid TV.
Photographer: Emma McIntyre/Getty Images North AmericaThis article is for subscribers only.
You know who has an awful lot of leverage in the television-entertainment industry? Kids.
These tiny humans spent an average of 23 hours a week staring at a TV screen in the second quarter, according to new Nielsen data on children ages 2 to 11. They averaged almost 15 hours a week viewing live TV or DVR-recorded content, specifically. For perspective, that’s right up there with the 19 hours of TV consumed by adults ages 18 to 49, making children a powerful demographic beyond their own understanding.