, Columnist
Apple Has Been Reduced to (Gasp!) Salesmanship
Those iPhones aren’t going to move themselves off the shelf anymore.
What’s the world coming to.
Photographer: Stuart C. Wilson/Getty Images
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Clutch your pearls. Prepare the fainting couches. Are you ready for this bombshell? Apple Inc. actually has to try to sell its phones. How embarrassing.
Bloomberg News had a look inside the Apple empire, which has shifted some staff members to work on marketing the latest iPhone models released this fall, and the company or its partners are deploying incentives to move the merchandise. One person described the situation as a “fire drill” to Bloomberg’s Mark Gurman.