, Columnist
Apple’s iPhone Subtraction Demands Some Addition
If the company won’t report unit sales, it needs to do a better job of explaining its strategy to investors.
Think different is good advice all around.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
If you see any Apple Inc. employees today, give them a sympathetic pat on the back. It has been a rocky stretch for the company, at least in the hearts of investors.
After five almost uninterrupted years as the world’s most valuable public company, Apple this week lost its crown to its old nemesis, Microsoft Corp., thanks to a 25 percent slump in Apple’s stock price since an early October peak.