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Shira Ovide

Don’t Look Now, But Microsoft Is Overtaking Apple

The less-flashy company ascends the market-cap mountain by focusing on what it does best and ditching the rest. 

Keep on keeping on.

Keep on keeping on.

Photographer: Mark Kauzlarich/Bloomberg

If you don’t follow the regular trials and tribulations of technology companies or have been living in a cave for five years, it might be surprising that Microsoft Corp. is poised to surpass Apple Inc. as the world’s most valuable public company. While the baton was passed briefly on Monday, it most likely won’t be long until Microsoft is firmly entrenched again as No. 1 in the world.  

This won’t be surprising to regular readers, but it will be to people whose opinion about Microsoft was frozen in the days of the Zune and annoying Clippy. So how did Microsoft’s stock market value climb to the top of the mountain?