, Columnist
Black Friday Is Now Retail’s Digital Stress Test
The outsize e-commerce traffic on this day and Cyber Monday will be a proving ground for stores to show their online prowess.
Ready, set, click!
Photographer: Brent Lewin/Bloomberg
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Black Friday is here. And by “here,” I mean it has arrived on the calendar, because, of course, retailers have been bombarding us for weeks already with “Black Friday deals.”
The shopping bonanza is vastly different today than it was 10 years ago. And, boom or bust, it tells us little about whether the industry will have a good holiday season overall and even less about the health of the U.S. economy. But that doesn’t mean there isn’t ample intelligence to be mined from this spending circus.