Tim Culpan, Columnist

Xiaomi Embraces a Smartphone Future With Meitu Deal

A savvy licensing arrangement with a struggling competitor affirms the Chinese tech company’s true identity.

A Xiaomi store in Hong Kong: This is what sells.

Photographer: Anthony Kwan/Bloomberg
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Sometimes you just have to play to your strengths.

While Xiaomi Inc. proclaims its status as an internet player, the Chinese company has been unable to shed its reputation for being basically a smartphone maker.