, Columnist
Apple Needs to Lean on Its Supporting Cast as Its Star Fades
Watch, AirPods and other accessories have to pick up more of the burden from the iPhone.
The second string needs to step up.
Photographer: Jeenah Moon/BloombergThis article is for subscribers only.
For more than a decade, Apple Inc. has relied on one product to drive growth, and it’s worked.
Its decision to stop providing shipment data for iPhones and other devices, announced with its fiscal fourth-quarter results on Thursday, indicates Apple itself doesn’t see a lot of growth ahead and worries such data might distract from a more important metric: revenue.