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Opinion
Tim Culpan

Tencent Music Plays Spotify Rhythms to a Facebook Beat

Social is the foundation of the Chinese spinoff’s revenue model.

Tencent Music’s Kuwo streaming service: Social elements.

Tencent Music’s Kuwo streaming service: Social elements.

Photographer: Chesnot/Via Getty Images

What really pops out when looking at Tencent Music Entertainment Group’s IPO prospectus is the importance of social interaction to its business model.

That makes sense, given its pedigree as an offshoot of Tencent Holdings Ltd.