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Shira Ovide

Amazon’s Wage Raise Is a Small Price to Pay for Its Reputation

It makes sense to keep workers happy and blunt criticism that it exploits cheap labor.

Amazon cares what you think.

Amazon cares what you think.

Photographer: Jaap Arriens/NurPhoto via Getty Images

It seems Amazon.com Inc. really does care what people think about the company. 

The company said on Tuesday that it would increase minimum pay to $15 an hour starting next month for full-time, part-time and seasonal workers as well as those hired by temporary staffing agencies. The pay of workers already making $15 an hour in its warehouses and customer service operations will increase as well, Amazon said. The company also announced hourly wage increases for the United Kingdom.