Andrea Felsted, Columnist

Uber and Deliveroo Pick a Food Fight With Just Eat

Just Eat’s fat profits may slim down as it tries to compete with a muscular delivery service.

September 21, 2018 at 11:10 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Just Eat will need to pick up the pace.
Photographer: Simon Dawson/Bloomberg

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Just Eat Plc’s advertising exhorts potential customers to gorge on all kinds of delicious takeaways, from Balti to burgers. But with Uber Techologies Inc. eyeing rival Deliveroo, Just Eat might end up as the next meal.

Shares in U.K.-based food delivery service Just Eat fell 5.7 percent Friday after Bloomberg News reported the early-stage talks.