, Columnist
Apple Finally Gets How to Play the China Market
Cheap won’t wash, and two phone numbers are better than one.
The new phones on display on Cupertino.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Five years ago Apple Inc. released a device it thought would appeal to consumers in one of its most important emerging markets.
The iPhone 5c was a failure. The c was alternatively supposed to stand for color, or China. In China, it just stood for cheap.