Never Mind the Snail Slime, Skincare Is Back
Global personal care groups can relax — the mania for cosmetics can be replaced by skincare.
The future is mud.
Photographer: Jung Yeon-Je/AFP/Getty Images
At the Sephora beauty store in Shanghai’s Super Brand mall, face masks are such a big thing they have their own section. There are rows and rows of them, ranging from special concoctions for the eye area to products that reduce the appearance of fine lines.
The face mask frenzy isn’t confined to the high-end market occupied by this division of luxury group LVMH. It’s the same at a Primark discount emporium near the British seaside town of Margate, and a Walmart big-box store in Washington, D.C., where they’re priced at two for $5 and prominently displayed in the beauty section. That would have been unheard of a few years ago.