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Shira Ovide

We Still Don’t Know Whether Uber Is a Real Business

It has never had to live on the cash it generates.

Calling for a ride isn’t everything.

Calling for a ride isn’t everything.

Photographer: Chris Ratcliffe/Bloomberg


In March, Uber will turn 10 years old. On paper, it’s one of the world’s most highly valued companies. Uber has become a verb for rides on demand, changed the transportation habits of millions and pushed changes in city planning around the world.

But after a decade of operation and perhaps a year or so away from its initial public offering, an essential unanswered question remains: Is Uber viable?