Andrea Felsted, Columnist

House of Fraser's Plight Wasn't All About Amazon

This is what happens after years of underinvestment.

August 10, 2018 at 9:31 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

This isn’t Amazon’
Photographer: Chris J. Ratcliffe/Bloomberg

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House of Fraser has changed hands for the third time in just over a decade.

Sports Direct International Plc, controlled by Mike Ashley, has acquired the business from administrators for 90 million pounds ($115 million) in cash. He must not make the mistake of previous owners, who promised much but ultimately failed to deliver.