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Tara Lachapelle

Kraft Heinz’s Buffett Glow May Be Fading

The foodmaker is doing little to make it look as if it belongs with Berkshire Hathaway.

The revival of Planters Cheez Balls isn’t going to cut it.

The revival of Planters Cheez Balls isn’t going to cut it.

 Photographer: David Williams/Bloomberg

Kraft Heinz Co. represents all that is wrong with aspects of corporate America. So why does Warren Buffett like the stock?

The U.S. markets and economy may be holding up, but there’s a corner of the business world with an unsettling combination of factors: few growth opportunities, resistance to new customer trends, ruthless cost-cutting to make up for revenue shortfalls, a willingness to do high-stakes deals that whiff of desperation and an increasing comfort with eye-popping levels of debt. Kraft Heinz is most emblematic of this.