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Opinion
Timothy L. O'Brien

The Trump Brand Is Hurting. Just Ask Ivanka.

The demise of the first daughter’s fashion label shows that being in the White House isn’t necessarily good for business.

That didn’t go well.

That didn’t go well.

Photographer: Drew Angerer/Getty Images

The "aize slingback kitten heels" ($125) and the "starburst dress" ($128) won't be available much longer. The "ketty sandals" ($99), the "lapis stud earrings" ($25) and the discounted ($109) "classic blazer" will also go to the fashion graveyard. That's because Ivanka Trump has decided to shutter her namesake apparel and accessories business, about 18 months after her father's inauguration made her an influential White House figure and globetrotting quasi-diplomat.

The New York Post and the Wall Street Journal both disclosed Ivanka's decision on Tuesday afternoon, with the Post quoting an insider as saying that her company "just never recovered since she stepped away."