Andrea Felsted, Columnist

Fevertree Can Stay Fizzy if It Cracks America

Once the U.K. market matures, the U.S. will have to pick up the growth baton.

July 24, 2018 at 10:25 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

But will the Yanks drink it?
Photographer: Simon Dawson/Bloomberg

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Fevertree Drinks Plc’s business of premium mixers is like an Adele album. It’s popular with both your middle-aged uncle and your millennial niece.

The appeal to traditional spirit drinkers and newcomers to the delights of gin and tonics has helped the company to build a business with a market capitalization of almost 4.5 billion pounds ($5.9 billion).