Liam Denning, Columnist

For Tesla, the Best of Times, the Burst of Times

A one-week surge of Model 3 production may come with a cost.

July 2, 2018 at 4:04 PM UTC

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

Home of the burst.
Photograph: Bloomberg

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“Burst week” has quickly established itself as a highlight of the Tesla calendar. It’s like Thanksgiving, except it happens once every three months and everyone works twice as hard.

Tesla Inc. on Monday morning announced the number everyone’s been waiting for: In the last seven days of June, the electric vehicle maker churned out 5,031 Model 3s, finally delivering on a (much-reduced) target for this critical car. The stock duly jumped as much as 6.4 percent (though it was down 1.7 percent as of writing this).