Shira Ovide, Columnist

You’re Probably Not the Amazon of Anything

Because if you were, you-know-who would have already eaten your lunch.

It’s good to be the king.

Photographer: Lionel Bonaventure/AFP/Getty Images

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There is an epidemic of companies comparing themselves to Amazon.com Inc. Let's put an end to this outbreak.

Uber Technologies Inc., MoviePass Inc., Expedia Group Inc. and Groupon Inc. are among the companies that have expressed similarities to the e-commerce titan. There's a company that saysBloomberg Terminal it’s the “Amazon of scientific supplies.” Another has referredBloomberg Terminal to itself as the “Amazon of the pharma industry.” (Amazon announced on Thursday that it was buying a mail-order pharmacy, officially making itself the Amazon of the pharma industry.) One company jokingly calledBloomberg Terminal itself the “Amazon of dentistry.” There are at least three claimants to the title of the “Amazon of travel” — Expedia, Italian travel website WanderioBloomberg Terminal and Irish airline Ryanair Holdings PLC.