Andrea Felsted, Columnist

Dixons’ Data Debacle

How a new CEO needs to respond to an ugly cyberattack

June 13, 2018 at 9:48 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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There's a downside to the kitchen-sink strategy.

Two weeks ago, Dixons Carphone Plc's new CEO, Alex Baldock, issued a profit warning and blamed his predecessor, the ebullient Sebastian James, for taking his eye off the ball.