Amazon Doesn't Have to Be Retail's Worst Nightmare
Unconventional partnerships offer the chance for both the e-commerce giant and traditional chains to come out ahead.
Kohl’s new best friend?
Photographer: Thomas Trutschel/Photothek via Getty Images
For years now, it's been a common view in the retail world that a win for Amazon.com Inc. is a loss for some old-school retailers. But these days, that’s not necessarily the case.
Traditional brick-and mortar chains are starting to strike some innovative partnerships with their arch-competitor, turning to unconventional arrangements in the hopes of getting more shoppers back into their stores. If executed properly, there's a good chance these once-unthinkable alliances end up being a rare win-win scenario, with both the legacy retailer and Amazon getting something they need to unlock new growth.