, Columnist
How Much Is It Worth to Use Facebook? It Depends
Some surprising answers raise even more questions about social media.
Too little information.
Photographer: Dan Kitwood/Getty Images EuropeThis article is for subscribers only.
People do not, of course, have to pay to use Facebook. It’s free. The company’s revenues come mostly from advertising.
But in light of recent controversies, there have been discussions, at least outside of Facebook, about changing the business model.83 What if people had to pay to use it? How much would they be willing to spend? Any answers would tell us something important about the value of social media in general.