Andrea Felsted, Columnist

Danone's Health Kick Is Nice. Let's See the Full Makeover

For a re-rating Danone needs to show its great first quarter isn't just a one-off.

April 18, 2018 at 10:39 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Danone Products Ahead Of Earnings — Antoine Antoniol/Bloomberg

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Take care of what's inside. That's the strapline for one of Danone SA's promotional campaigns for its Activia yogurt brand.

The company has done the same. Its report on Wednesday of like-for-like sales growth of 4.9 percent in the first quarter certainly pleased investors. Sales of Activia are finally recovering in Europe, after a failed attempt to revive the brand in 2016. In the U.S., meanwhile, the company enjoyed a rebound in demand for almond milk, and increased its market share in yogurt.