, Columnist
Spotify's Stock Listing Is a String of Question Marks
The fair price and the number of shares that trade hands, for starters.
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This is a dangerous sentence to write as a columnist who's supposed to have the answers, but here goes: No one knows for sure how Spotify's not-IPO will fare on Tuesday.
We've been writing for many months about Spotify and its relatively novel method of becoming a public company by declaring its shares available to buy and sell freely to all comers. My inbox has filled up for weeks with offers of "experts" to opine about Spotify or its unusual stock listing. And yet, there are absolutely essential details about Spotify's not-IPO that people outside the company don't and can't confidently predict. And in moments of honesty, the people closest to the company would have to admit this, too.