, Columnist
Amazon Hasn't Exactly Blown Up the Grocery Business Yet
The online giant has barely touched prices or anything else at Whole Foods.
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When Amazon.com Inc. splashed out $13.7 billion last year to buy Whole Foods Market, there were myriad reasons for traditional supermarkets to feel threatened.
High on the list of fears was that the e-commerce juggernaut would do what it had done many times before: slash prices aggressively to grab market share. Indeed, in August, Amazon cut prices on a selection of staples such as bananas and eggs and said more cuts were coming, a hint it was using this familiar playbook.